From journalism and social media to consumer behavior and student learning, these data-driven projects draw on rigorous research methods — surveys, experiments, and content analysis — to examine how users engage with news and information.
Click on a project to learn more.
Diversifying the News? Twitter’s Potential vs. Reality
A longitudinal study of how journalists used Twitter in their reporting in 2009-2016, uncovering whose voices were amplified and whose were ignored.
Agenda Setting and the Early Influence of Political Blogs
An in-depth analysis of how online political conversations shaped or followed the media narrative during the 2008 U.S. presidential campaign.
How Sponsorship Shapes Trust in Online News
An A/B-style behavioral experiment uncovering how sponsor type, sponsor fit, and news story tone influence audience trust in news content.
UX and Market Research: Insights Across Industries
An award-winning team project using quantitative and qualitative methods to analyze customer behavior, identify market gaps, and reduce churn.
Internal Research Reports and Program Evaluation
Designing surveys and translating data into strategic insights that help inform departmental planning and improve student learning outcomes.
Kyle Heim 