Exploring how data, technology, and transparency shape public trust and engagement. These projects offer critical insights into journalism, AI, and data-driven marketing campaigns.
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The Ethics of Transparency: Promise and Pitfalls
A critical examination of transparency as a journalistic principle: what it means in theory and practice and how it can build trust — or backfire.
Transparency in the Age of AI and Algorithms
An investigation into how digital platforms, AI, and automation both enhance and hinder the pursuit of transparency and public trust.
‘Do Us a Flavor’: A Crowdsourcing Success Story
An analysis of how Frito-Lay’s popular campaign leveraged consumer participation and data-driven strategy to build engagement and brand loyalty.
Kyle Heim 